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of your own pocket and out of the organic nature of the business. >> graham fowler said this business model is right for the times. >> investors are only giving money to successful serial entrepreneurs or people that already have traction. you need to get some traction first. the way to do that is starting with revenue first and going to scale after. >> everyone laughs and me and thinks it takes hundreds of thousands of dollars to get a business off the ground. it takes time, a lot of time, plus a lot of money. >> hamilton started his yogurt business on the stove in his new york city apartment. >> i went from sitting at a trading desk. >> when he started miya, he knew he was going at it alone. >> i give this thing everything i had. >> while leveraging the marketing power of facebook and twitter, he spends the majority of his time talking to customers in the new york city area and visiting the pennsylvania facility where in ultralight fashion he has outsourced his yogurt production. >> we're in the store, seven days a week, promoting this thing, trying to get the message to shoppers. b
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